How can businesses prepare for uncertain times?
This week, I ask why in chaotic times you need to be ORD-ered: open, ready and diverse. This is the second session in my series on Navigating Uncertainty. The sessions offer advice for anyone – junior employee to CEO – who wants to find ways to thrive in tomorrow’s increasingly volatile business landscape. Do leave […]
What can the World Cup teach us about uncertainty?
What can the World Cup teach us about uncertainty? My latest article from Substack on Navigating Uncertainty So, this week I want to talk about England’s World Cup defeat by Argentina. And the lessons it provides for those leaders trying to navigate today’s uncertain world. Yes, I know I’m a bit late. And yes, I […]
How can you future-proof your company culture?
How can you future-proof your company culture? Open to opportunity In 1975, an electrical engineer called Steve Sasson built the world’s first digital camera. It was cobbled together from spare parts, weighed 3.5 kilos and looked like a toaster. But it worked. Excited, he took it to his bosses and tried to get them to […]
The future of AI, uncertainty and society

William is interviewed by AI-expert Georgia Lewis Anderson as part of Farnell Global’s renowned Top Technology Voices series. He talks about how uncertainty and technology are likely to impact business practice, consumer behaviour and social attitudes.
How will global luxury develop in future?
Forbes interviews William for an article on the future of Luxury. tldr: it’s all about analogue.
How will uncertainty impact business in the future?

A fireside chat with William Higham at the Mercedes stand at Germany’s biggest automotive trade show. Topics range from the power of uncertainty to which films best predicted the future.
How to stay ahead of your competitors
William Higham visits renowned youth marketer Luke Hodgson on his NERDS Collective podcast. William talks about his background, what the future holds and how businesses can adapt, and the influence that young people will have on business tomorrow.
What will drive the future of philanthropy?
William was interviewed by Esquire about the future of philanthropy and whether Millennials hold the key
Will young people ever drink alcohol in future?
William interviewed by Newsweek on Gen Z’s negative attitude towards alcohol: something he identified years before many drinks companies did.
Could the hipster workplace be bad for your health?
Could the hipster workplace be bad for your health? In my former office, the company didn’t supply staff with hot drinks. This led to a collection of milk bottles in the shared fridge, with passive-aggressive notes scribbled across them. That office culture was a far cry from some of the modern setups you can find today […]