Some words about
William Higham
Biography
William Higham helps organisations thrive in uncertainty.
For 20 years, he’s advised organisations like Amazon, Walt Disney, HSBC and Vodafone, and spent 30,000+ hours researching emerging trends and their impact.
He helped drinks companies anticipate the New Sobriety, recognised the importance of Wellbeing before it went mainstream and championed Strictly Come Dancing to the BBC before it became a phenomenon.
Previously focused on anticipating what would happen next, in today’s much more uncertain world his message has shifted: don’t predict, prepare. Now he helps leaders build the confidence and capabilities to adapt, spot opportunity and thrive in a changing world.


William has helped thousands of leaders prepare for tomorrow through consulting, keynotes, articles and his book The Next Big Thing.
He is now a sought-after speaker and thought leader, delivering keynotes globally for brands like Barclaycard, Colgate and Estée Lauder.
He’s been interviewed across media, from BBC to Al Jazeera; presented on CNBC; appeared in Netflix’s The Future Of; written for The Economist and Ad Age; judged the WARC Innovation Awards; and taken part in Cambridge’s Innovation Forum.
Before consulting, William was in music, leading campaigns at Sony, Virgin and Universal for artists from Michael Jackson to The Rolling Stones. He later became MD of research company OnePoll, with clients like Kellogg’s and Findus.
Testimonials
In the Media
William is a respected thought leader on Change, Uncertainty and the Future.
He’s been interviewed by journalists from BBC to Al Jazeera, Forbes to Fast Company; presented on CNBC; appeared on Netflix’s The Future Of show; and written for prestigious publications like The Economist and Ad Age.
Go to the Media Hub to see a selection of his interviews, articles and Social posts.