Will young people ever drink alcohol in future?

William interviewed by Newsweek on Gen Z’s negative attitude towards alcohol: something he identified years before many drinks companies did.

What can business do about climate change?

An important online discussion about climate change. Hosted by London's illustrious Science Museum and featuring William as a guest.

The latest video in William's Navigating Uncertainty series considers why, in chaotic times, you need to be ORD-ered: open, ready and diverse.

England lost to Argentina because they sat back after an early success. But, like business today, to thrive you need to keep innovating.

Barclays created a major report on financial spending patterns and asked William to write the conclusion: a look at the future of consumer spending.

Fuji's ability to navigate uncertainty explains why it thrived when digital film tore Kodak and the rest of the photo film market apart.