How will global luxury develop in future?
Forbes interviews William for an article on the future of Luxury. tldr: it’s all about analogue.
What will drive the future of philanthropy?
William was interviewed by Esquire about the future of philanthropy and whether Millennials hold the key
Will young people ever drink alcohol in future?
William interviewed by Newsweek on Gen Z’s negative attitude towards alcohol: something he identified years before many drinks companies did.
Could the hipster workplace be bad for your health?
Could the hipster workplace be bad for your health? In my former office, the company didn’t supply staff with hot drinks. This led to a collection of milk bottles in the shared fridge, with passive-aggressive notes scribbled across them. That office culture was a far cry from some of the modern setups you can find today […]
Will we be able to talk to animals in future?

A 2017 article from The Guardian considers William’s future technology report for Amazon which predicts, among many other things, the introduction of a ‘pet translator’ within 10 years.
How will nostalgia develop in future?
William is interviewed by Fast Company magazine in 2014 about Micro Nostalgia: how tomorrow’s consumers will hark back to the safety of a more and more recent past. ABC
Trends for facial hair: the return of the beard
The Return of the Beard Grooming expert Carmelo Guastella, creative director of the London spa for men, Melogy, has noticed something about a growing number of his clients: they’re getting hairier. “The more people are out of employment, the more ready they are to grow a beard,” he says. “It’s the holiday syndrome: no commitments […]
Who are the best speakers on the future globally?
Will the luxury home thrive in uncertain times?

William’s talk for Aga Rangemaster on the future of the luxury home. As the home becomes increasingly important in uncertain times, tomorrow’s luxury spaces will be all about: Calm, Care and Community.