Research

Approach

“Research is at the heart of everything I do. From X to X ….”

William has experience of every aspect of research, from X to X. He spent a year as MD of quantitative agency One Poll, turning the company into X.

Clients

Testimonials

Will provided us with robust & practical research data over several years, delivering a great understanding of our research objectives and contributing to many successful marketing campaigns, .

William’s understanding of consumer motivations, and his dedication to the research, helped us create reports and presentations that were highly effective both internally and with clients.

Case studies

Global Telecoms Provider

The client saw the dangers of shrinking margins in the Telecoms sector and sought new revenue opportunities within the broader Communications sector.

I offered recommendations based on an in-depth research report on new customer communications behaviours.

My advice inspired a range of successful new strategic ideas. One of these was a move into TV, which informed the company’s decision to acquire an existing broadcaster and use it as the basis of their own network: now one of Europe’s top pay TV providers.

National Magazine Publisher

The client had a large portfolio of popular magazines but was worried they might be falling behind more innovative competitors.

I worked with senior leadership to create a company-wide innovation programme.

The programme generated two successful outcomes. It established a more innovative leadership and company culture. And it identified a new revenue new revenue model based on harnessing customer loyalty and the vertical expansion of their IP.

National Gaming Company

The client was concerned that future legislation could reduce the profitability of its gambling-related portfolio. It needed to identify profitable new revenue streams.

I was brought in to help build a SLT-led innovation programme.

I started by X

The programme identified three new revenue models, which the company planned to pursue.